Pharrell Williams Launches Young Adult-Focused Web Site

Hitmaker Pharrell Williams is venturing into a new arena.

The singer, songwriter and producer is putting his brains behind — and attaching that money-spinning brand of his to – a new Web site called Kidult.com.

As its name suggests, the site is “inspired by his teenage fans” and targets that demographic as well.

Kidult, according to a press release from the Neptunes frontman’s camp, delivers news and information to young adults in an engaging way that respects their intelligence and media-savvy.

Its editorial scope will span politics, technology, health, fashion, science, environment, business, sports, gaming, and entertainment.

“Kidult is the site I wish I had when I was in high school,” says Williams.

Get more on Pharrell’s site at Billboard.com.