Diddy pulled in $50 million over the past 12 months thanks to his Bad Boy record label, Sean John clothing line, and Blue Flame marketing agency. But the bulk of his earnings comes from his deal with Diageo’s Ciroc vodka.
His fellow New Yorker Jay Z earned $43 million and claims the second spot on the list with his tour, Armand de Brignac champagne, D’Ussé cognac, and Roc Nation label and management firm. He also collected $5 million from Samsung, who purchased 1 million copies of his album Magna Carta… Holy Grail.
Last year’s top earner Dr. Dre falls to No. 3 with $40 million following his nine-figure payout for the 2011 sale of Beats by Dr. Dre.
Nicki Minaj is the only female on the list at No. 4 with $29 million, edging out her YMCMB brothers Birdman, Lil Wayne, and Drake.
Compton’s good kid Kendrick Lamar makes his debut at No. 14 with $9 million and ties with newcomers Macklemore & Ryan Lewis, whose independently released debut The Heist has sold over 1 million copies in the U.S.
See the full list of hip-hop’s top moneymakers below.
Forbes Cash Kings 2013 List
1. Diddy – $50 million
2. Jay Z – $43 million
3. Dr. Dre – $40 million
4. Nicki Minaj – $29 million
5. Birdman – $21 million
6. Kanye West – $20 million
7. Lil Wayne – $16 million
8. Wiz Khalifa – $14 million
9. Ludacris – $12 million
10. Pitbull – $11 million
11. Drake – $10.5 million
12. Snoop Lion – $12 million
12. Eminem – $10 million
14. Kendrick Lamar – $9 million
14. Pharrell – $9 million
14. Macklemore & Ryan Lewis – $9 million
17. Swizz Beatz – $8.5 million
18. Tech N9ne – $7.5 million
19. 50 Cent – $7 million
20. Lil Jon – $6 million
20. Rick Ross – $6 million
20. Mac Miller – $6 million
20. Young Jeezy – $6 million
20. ?uestlove – $6 million
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