Commenting on the deal, the Managing
Director of Sony Music Entertainment,
Sean Watson, said, "partnering with D’Banj is a seminal event for us at Sony Music Entertainment Africa. We’ve always admired his talent and to be able to assist with bringing D’Banj’s music to millions of fans, established and new, across the continent is an honour for us."
On the part of D'banj, he stated, "It’s a new era for Africa, the birthplace of music and I’m excited about this very powerful partnership with Sony Music through which we will give birth together to a new era with endless opportunities for my fans, producers, artists and the start of a new time for a revolution in music from Africa. Nothing is impossible",
DB Records has D'banj, his brother, Kay Switch as artistes while J-Sleek and Deevee are producers.
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