Launched by MTN Afrinolly, a Nigerian mobile phone app that enables users watch movie trailers, the competition is video-based and candidates are required to submit a sub-15 minute film that can be easily accessed on mobile devices. The competition will run for three months and submissions can be made online on the website at http://afrinollyshortfilmcompetition.com/
“The competition will target over 1000 filmmakers across Africa and ultimately provide the right push to some of the most talented creators in the continent,” said Chike Maduegbuna, CEO of FansConnectOnline, which developed Afrinolly. “Winners will be rewarded with prizes in cash and kind; while top participants will be offered the opportunity to sign online distribution and content deals with the company.”
The competition generally aims at showcasing African talent online and providing a platform to foster the creation of new online content produced by Africans. The panel of judges includes experts in the entertainment and ICT industry globally and experts from all over Africa including award winning Nollywood movie producers, Tunde Kelani, Emem Isong, and Femi Odugbemi.
Organizers say that the competition also has the potential of being the biggest promotional event for budding filmmakers on the continent. The overall winner will walk away with $25,000, the first runner up will get $10,000 and the second runner up will receive $5,000 in two categories namely Short movie and Documentary.
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