The world’s largest beverage company, the Coca-Cola Company, announced an exciting new partnership between its ‘Coca-Cola Zero’ brand and SKYFALL™, the highly anticipated 23rd installment of the James Bond series due for worldwide release this week. In line with the partnership, Coca-Cola will hold a grand premiere for media, consumers and associates at Fox Theatres, Sarit Centre on the same day the film premieres in the UK, on Friday, October 26th 2012.
(READ: James Bond 'Skyfall' movie preview)
The announcement came during a private media screening at Fox Theatres, and continues the partnership, which began in 2008 through the brand’s association with Quantum of Solace. This time, ‘Coca-Cola Zero’, the refreshing combination of great taste and zero sugar, will be asking fans to “Unlock The 007 In You”.
“SKYFALL™ is without a doubt one of this year’s most anticipated film releases, and we are very excited to be a part of it and to continue our relationship with the world’s favourite movie franchise,” said Coca-Cola Senior Brand Marketing Manager for Kenya, Catherine Mudachi. ”James Bond is a global cultural icon who consistently takes action to create what’s possible, making this the perfect partnership for ‘Coca-Cola Zero’.”
‘Coca-Cola Zero’ will roll out a fully integrated marketing campaign to support the partnership including television, cinema, print and outdoor advertising, a digital and social media campaign as well as retail and cinema activation. The new commercial will demonstrate how ‘Coca-Cola Zero’ drives you to unlock the 007 in you.
“We plan to engage consumers in 007 trivia both on radio and online through our Facebook page, giving them the opportunity to win tickets both to the premiere as well as screenings after the release,” said Mudachi. Here’s a look at a promo video to ‘Unlock the 007 in you’:
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